Choosing wallpaper used to feel like a gamble: endless rolls in big-box stores, questionable quality, and patterns that looked dated the moment they, you hung them. Not anymore. Today’s best wallpaper retailers have raised the bar with exceptional curation, innovative materials, and customer experience that actually feels luxurious. After years of working with (and obsessing over) wallpaper, these are the five U.S.-accessible stores I consistently recommend to clients and friends. Here’s exactly why they’ve earned the top spots.
1. Wallpaper Boulevard – The Undisputed King of Selection and Value
If variety is what you crave, Wallpaper Boulevard wins hands-down. They stock over 50,000 SKUs (yes, really) from nearly every major brand—Brewster, York, Seabrook, A-Street Prints, Kenneth James, and hundreds more. Want traditional damask one day and bold tropical the next? They’ve got both, usually at 30-60% below traditional retail. Free shipping on orders over $100, generous 8 x 10" samples for $7.99, and some of the most accurate color representation online make this Florida-based powerhouse impossible to beat for budget-conscious renovators who refuse to compromise on style.
2. Walnut Wallpaper – Where Curation Meets Cool
Walnut Wallpaper feels like stepping into your chicest friend’s perfectly appointed home. Founded by two sisters in California, they scour the globe for emerging designers and small-batch producers you won’t find anywhere else. Think hand-painted chinoiserie from Gracie (yes, the Gracie), ethereal watercolor murals from Eskayel, and exclusive collaborations that sell out in days. Their “try before you buy” sample program is legendary—8" x 10" sheets arrive in beautiful packaging with mood boards and hanging tips. If you want wallpaper that sparks conversation, Walnut is non-negotiable.
3. Chasing Paper – The Peel-and-Stick Revolution Done Right
Chasing Paper turned removable wallpaper from a college-dorm gimmick into legitimate high design. Their prints are sharp, colors are rich, and the material is thick enough to hide minor wall imperfections yet truly removable without damaging paint (I’ve tested it in rentals—zero residue). Collaborations with heavy hitters like Clare V., Ban.do, and even the Museum of Modern Art keep the collections fresh. Bonus: every pattern is available in traditional paste-the-wall versions too. For renters, young families, or anyone terrified of commitment, Chasing Paper remains the gold standard.
4. Osborne & Little – British Opulence, American Accessibility
When a project demands unapologetic luxury, Osborne & Little is the answer. This iconic British house (founded in 1968) basically invented the concept of designer wallpaper. Their current collections—think shimmering metallic embroideries, hand-blocked florals, and velvets that make you audibly gasp—are sold through U.S. showrooms and a growing direct-to-consumer site. The quality is heirloom-level; I’ve seen their papers hold up beautifully for 20+ years. If Nino O&B is on your walls, you’ve officially arrived.
5. Philip Jeffries – The Secret Weapon of Interior Designers
Ask any high-end designer for their favorite wallpaper source and nine times out of ten they’ll whisper “Philip Jeffries.” This New Jersey-based company specializes in natural wallcoverings—handcrafted grasscloths, abaca weaves, Japanese paper weaves, vinyls that look like linen, and even leather. The textures are insane; photos simply don’t do them justice. With over 5,000 SKUs and the ability to customize colorways, PJ (as insiders call it) is where you go when “good enough” isn’t. Yes, it’s an investment, but one roll of their Riviera grasscloth can make an entire room feel bespoke.
The Bottom Line
Whether you’re refreshing a powder room on a weekend or gut-renovating a forever home, these five retailers represent the absolute best the industry offers right now. Wallpaper Boulevard gives you endless choice at unbeatable prices. Walnut curates the coolest emerging talent. Chasing Paper makes commitment-phobes rejoice. Osborne & Little delivers timeless British glamour. Philip Jeffries is pure textural poetry. Your walls deserve more than builder beige. Start with any (or all) of these five, and I promise you won’t look back. Which one are you bookmarking first? Drop your favorite pattern in the comments—I’m always looking for the next obsession.